Talk: Mass media
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The use of "mass media" as a plural sounds strange to my ears. I think most people would agree that it sounds snobbish and affected. "The mass media" is practically a fixed phrase, and I've never ever heard it except in the singular.
Mass Media is the term used to describe the large mob of journalists and reporters that work for the various television news programs, newspapers and radio stations. Like any mob, the intelligence of the group can be found by either averaging each members intelligence or just taking the intelligence levels that is lowest. Whilst each individual may be highly intelligent, they possess an overall stupidity which means that when they start reporting on something en masse, they almost always get it completely wrong.
See code red virus as a typical example.
